The Advertising Budget Migration: How Smart Producers Are Positioning for the Post-Social Media Era

Australia's under-16 social media ban, including YouTube restrictions with A$50 million penalties, signals a global regulatory shift that smart production companies should view as opportunity, not obstacle. With Norway and the UK announcing similar plans, brands are about to lose their primary youth marketing channels. This creates a massive budget reallocation toward streaming platforms and traditional TV—exactly where Wave Films has been positioning across Singapore, Malaysia, and the Philippines. While traditional production companies focus on compliance headaches, progressive companies are building infrastructure to capture the advertising budgets that will inevitably move from restricted social platforms to compliant streaming and TV channels.

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