As WPP announces its second profit warning and cuts 3,800 jobs, Wave Films is forming strategic partnerships in Singapore. With marketing budgets dropping from 9.1% to 7.7% of company revenue, the traditional model of passing pressure down the chain is breaking. Our solution? Create synergies between different production pillars—from studio space to technical equipment and expertise. By collaborating with Shooting Gallery Asia and True Colour Media, we offer agencies a one-stop solution that feels like dealing with a bigger entity, but with better cost efficiencies and creative capabilities.

Discover how regional production partnerships are building momentum through shared resources while global agencies struggle with technological disruption.