The Economics Behind Sheridan's Texas Move

Taylor Sheridan's $450 million Texas studio investment signals a fundamental shift from saturated markets to emerging production hubs. While LA property owners are burned out from too many productions, Malaysian property owners ask Wave Films if they need to pay to be featured in films—illustrating why regional enthusiasm beats market saturation. Texas increased film incentives to $300 million every two years through 2035, creating predictable support that productions need. The 450,000-square-foot facility with six soundstages represents Texas's commitment to win the production competition. Wave Films chose Singapore, Malaysia, and the Philippines over traditional hubs for the same reason: room to grow. Regional studios create economic momentum through multiplier effects, democratizing opportunities for smaller production companies while offering diverse locations and communities that view film projects as opportunities, not disruptions.

Read More