While Jamaica's billion-dollar film investment makes global headlines, Southeast Asia sits on world-class infrastructure that most producers don't even know exists. With Pinewood-standard studios, 30% cash rebates, and Netflix regional headquarters, the region has everything except the one thing that matters most: effective marketing. Western producers still assume Asia means cheap, low-quality productions, while governments miss the economic multiplier effects that films like Parasite and Crazy Rich Asians generated for their countries. Jamaica succeeded by connecting film to their existing cultural brand—reggae and dancehall's global reputation. Southeast Asia has the foundation and competitive advantages, but lacks the narrative strategy to capture international attention.